Information-Highway.com Inc. Announces Plans to Launch The Executive Club Portal In Spanish
For Immediate Release: Vancouver, BC--March 23, 1999--Information-Highway.com (OTC BB: IHWY) today announced that it has made plans to enter the Latin American market by launching its Executive Club portal service in Spanish.
Information-Highway.com will translate its Executive Club (http://theexecutive.com) portal into Spanish and customize the portal for Latin American Internet Service Providers (ISP's) and Organizations.
The Executive Club will provide Latin American Internet users with national and local news from countries such as Mexico and Brazil, stock quotes from the Latin American stock markets, video news updates in Spanish, Local Weather Forecasts, Web Searches from Portals such as Starmedia, Local Yellow Pages, and Shopping including Books, CDs, DVDs, Movies, Computers, Toys, Insurance, Travel Reservations, and Housing from local Latin American e-vendors.
In addition, The Executive Club will provide forums including message boards and chat in Spanish, providing a one-stop portal and destination for communication between Internet users of the Latin American countries.
John Robertson, president & chief executive officer of Information-Highway.com stated, ``The Hispanic market in the United States is the fifth largest Spanish-speaking market in the world and the fastest growing segment in the U.S. This market accounted for more than $273 billion in aggregate buying power last year. In addition, Internet access and usage in Mexico and South America is skyrocketing. Recently, Starmedia raised some $80 million in funding to compete with America Online and Yahoo! which are attempting to enter the Spanish-speaking markets. While these large conglomerate media companies may dominate the national market, there has yet to emerge a localized portal service in Mexico or in any other Latin American country. While the largest U.S.-based localized portal provider, Citysearch, is concentrating on worldwide expansion in European countries, we believe the time is now to take advantage of our leading position and to start marketing our Executive Club portals to Spanish-speaking countries in Latin America.''
About Information-Highway.com, Inc.
Information-Highway.com, Inc. is a leading ISP engaged in Web content development and Internet access. The company provides dial-up and dedicated Internet access as well as Web site hosting to over 20,000 U.S. and Canadian users.
Information-Highway.com's premiere online service, The Executive Club, is a localized regional Internet portal that can save users vast amounts of time by allowing them to access stock quotes, weather forecasts, community events, online trading, Web searches, multicasting, and shopping -- all from one place.
Information-Highway.com's Executive Club Portal competes directly with localized portals developed by Citysearch (Nasdaq:TMCS), Snap.com (Nasdaq:CNET), and Planet Direct, a wholly-owned subsidiary of CMGI (Nasdaq:CMGI - news), as well as multi-national portals including Yahoo! (Nasdaq:YHOO) and Excite (Nasdaq:XCIT
Interested parties may join The Executive Club for free at http://www.theexecutive.com and can find more information about Information-Highway.com Inc. on the company's Web site at http://www.information-highway.com. Information-Highway.com Inc. has been featured in Internet Stock News (http://www.internetstocknews.com) one of the Web's leading free publications for Internet Stock investors.
CONTACT:
John Robertson
Information-Highway, Inc.
1-800-665-4616
Dan
Mutters
IP Equity Investor Relations
http://www.ipequity.com
ir@information-highway.com
1-800-997-3323
Except for the historical information contained herein the matters discussed are forward looking statements made pursuant to safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These statements involve risk and uncertainty, such as quarterly or other periodic fluctuations in operating results, market acceptance or the company's products and services, and the impact of competitive product and pricing and other uncertainties set forth in the company's filings with the Securities and Exchange Commission. These risks and uncertainties could cause actual results to differ materially from any forward-looking statements herein.